SUSTAINABLE JEANS AT CLEO 

August 2024


We all want our jeans guilt-free. You should be able to rock a great-fitting pair of denim without feeling like it might have been made without good intentions for the Earth in mind. Today, we'll go over some of the processes we use here at Cleo to make sure our denim and jean manufacturing process has as little impact on the environment as possible. 


At Cleo, we prioritize sustainability in every step of our denim production. From sourcing eco-friendly materials to implementing water-saving techniques in the manufacturing process, we are committed to reducing our environmental footprint. By choosing Cleo jeans, you can feel confident that your denim products were produced in a way that was mindful of the environment and the people who made it.

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Ethically Grown Cotton 


One of the key practices we embrace is the use of ethically grown cotton. Cotton farming is notorious for its heavy water usage and pesticide reliance. By working with manufacturers who use ethically grown cotton, we’re helping protect the Earth's natural resources, the livelihood of the cotton producers, and people's health. This also contributes to a more sustainable ecosystem in the regions where the cotton is grown. 


Water Conservation 


Water conservation is another critical aspect of our sustainable approach. Denim production can be water-intensive, particularly during the dyeing and finishing stages. To minimize this, we partner with manufactures who have developed advanced dyeing techniques to get the finishes you love using less water. Our commitment to water conservation helps ensure that our jeans are not only stylish but also kinder to the planet.  


Recycled Materials 


Finally, we’re committed to reducing waste by rethinking the traditional production cycle. This includes working with manufacturers who use recycled materials, like fabric made with water bottles or buttons and zippers made with plastics from the ocean. By reducing waste, we’re able to create a more sustainable product that you can feel good about wearing.

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Jeans and More 


And it doesn’t stop at jeans. We use recycled material and sustainable manufacturing processes for other garments like blouses, jackets, and more. At Cleo, sustainability isn’t just a buzzword—it’s woven into the jeans and clothing we create. Shop our sustainable collection today.


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